Uncertainty Avoidance These dimensions can be used to get a first impression on how Brazilian Culture differs from other cultures. We will cover all four dimensions in different blog entries. This week we are going to have a closer look on Individualism versus Collectivism, comparing Brazils scores with those of Germay and the USA on this dimension. In Individualist societies people are supposed to look after themselves and their direct family only.
Principle and consistent moral stands independent of the person being addressed Highly situational morality depending upon the person and context encountered. We can fix these two together in this way; recognize that privacy is needed, but that complete separation of private life may lead to alienation and superficiality.
Achievement versus ascription This dimension shows how people of different cultures look at status. The difference between an achievement culture and an ansciptive culture is not difficult to catch on.
In Achievement culture people are judged on what they have accomplished and what is in their record. In an Ascription culture the status is given by birth, kingship, gender, age, interpersonal connections and educational record. This dimension is similar to Hofstedes power distance dimension.
Respect is based on job performance and adequate knowledge Respect is seen as a measure of your commitment to the organization and its aim. We can fix these two together in this way; Respect what people are so we can better take advantage of what they do. This variable was first developed in by Julian Rotter.
This dimension focuses on the degree to which individuals of a particular society believe they are in control of their environment, rather than the environment or other people having power over them.
The situation reversed, an outer-directed society tends to emphasize more on living in harmony with nature and adapting to external circumstances, in other words, accepting the environment around them. Internal societies are more aggressive and dominant in character, they believe in creating their own destiny, yet they phase away from change.
External societies are considered more flexible and comfortable to change, in the belief that their destiny is predetermined, thus are more willing to make compromises. Countries with internal control: Hong Kong, India, Singapore, Egypt 8.
Time Orientation Sequential vs synchronic This principle or dimension refers to the preference of societies to either work in completing one thing at a time, or completing several things simultaneously.
It involves the time perception of cultures with passing events sequentialor a synchronic approach where the past, present and future are all interrelated.
Sequential societies undertake one activity at a time, and are usually quite strict in following schedules and plans.
In contrast, synchronic societies are more flexible with time and so they tend to do several activities in parallel — not paying much attention to schedules or agendas. The argument was also based on culture distinctions and how important they thought of activities occurred or occurring in the past, present and future.
Whereas, present oriented societies are merely focused on current events, present relationships, and assessing everything with relation to its contemporary impact and style. Future oriented societies consider future prospects; with the past having little relevance to upcoming events.
Their focus is more on potentials, aspirations, future achievements, strategizing and exploiting the present and past for future advantages.
Expressions of sequential time perception:Business is not conducted in an identical fashion from culture to culture. Consequently, business relations are enhanced when managerial, sales, and technical personnel are trained to be aware of areas likely to create communication difficulties and conflict across cultures.
Transcript of Brazil Cultural Dimensions. photo credit Nasa / Goddard Space Flight Center / Reto Stöckli A Cultural Journey Brazil The Basics Hofstede Dimensions: Power Distance Score of 69 out of Hierarchies should be respected.
Abstract. The world in which projects are managed today has changed significantly over the past twenty years. Many projects today are global in nature with team members and stakeholders spread across the world representing different cultures.
Trompenaars' model of national culture differences is a framework for cross-cultural communication applied to general business and management, developed by Fons Trompenaars and . 1. The Background of the Theory The model of national cultural distinction created by Fons Trompenaars and Charles Hampden-Turner in is a noteworthy cross-cultural communication framework that can be implemented in general global management and business executives.
Trompenaars and Hampden-Turner suggest that their model should be used in multi-cultural organizations, offer knowledgeable tool for managers to avoid cultural-based conflicts and misunderstanding, moreover provide useful theory for marketers to learn about consumers in .