For more than years, companies have used slogans in their advertisements.
November 19, Larry Heider Summer George Lucas had welded mythological structure, pioneering special effects, and a spectacular production design to create a cinematic phenomenon that redefined how studios selected and marketed big-budget spectacles.
Movies would never be the same again. Originally, the show was intended to keep the property viable and licensed merchandise moving off shelves until the inevitable sequel.
Pat and I spent the entire day with Lucas. He took out a legal pad and asked how many minutes were in a TV special. He wrote down numbers from one to He was very methodical about it. He had at least a dozen stories he had already written, so we were just helping to fill in a world he knew everything about.
His idea was basically for a Wookiee Rosh Hashanah. A furry Earth Day. Wookiees played a big part of it. Stormtroopers were harassing them. I don't have the script. It sure as [hell] wasn't what it ended up being. We had written lots of non-verbal stuff. The challenge was how to get things across.
Even in silent movies, you had subtitles. It focused on a galactic holiday celebrated by all species, with the Wookiee planet of Kashyyyk selected to host the festivities that year.
For the latter, Hemion and Smith turned to producers Ken and Mitzie Welch to arrange original songs and enlist talent.
Elle Puritz Assistant to the Producer: I was working for the Welches at the time. I thought it was a terrible idea. Miki Herman Lucasfilm Consultant: Lippincott requested I be involved with the special.
I did a lot of ancillary projects. I knew all the props, all the actors.
I hired Stan Winston to create the Wookiee family. George Lucas via Empire Fox said, "You can promote the film by doing the TV special. I do remember Gary Smith saying they wanted to have Mikhail Baryshnikov and Ann-Margret involved, high-caliber people that were popular.
Ken and Mitzie called Bea Arthur. They wrote a song with her in mind. Thomas Searle via YouTube Ripps: It never occurred to us to get Bea Arthur.After careful consideration, likely countless hours of work-shopping, and input from focus groups, the Democrats have reportedly settled on a new slogan and tagline for next year's midterms.
That. Taglines That Sizzle 6 Steps to a WOW Tagline. Life coaches: Use this Business Plan to create your tagline. Examples: • Partnering With Entrepreneurs to Build Financial Prosperity • Just Live Your Best Life! • Love Your Life • . United Way raises about a third of annual goal so far.
United Way of Coastal Georgia has raised more than 30 percent of its $, goal for the traditional workplace giving campaign, which began two months ago.
If this film’s looks-like-a-typo title (it’s pronounced ZYE-zix, by the way) wasn’t enough of a turnoff, its tagline—“Dead Ahead”—should have served as a harbinger of the box office. A tagline is a marketing term used to describe your business in essential terms.
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